Why we started furthread

Think about buying something for someone you love. You want to get it right.

Now imagine buying clothes for a family member who can't tell you what fits or what's uncomfortable.

That's the reality for pet parents.

You find something adorable online, imagine how your dog would look in it, and then wonder: Will it actually fit?

When we spoke to pet parents, we heard the same frustration.

We realised the problem isn't that pet parents don't want to buy clothes for their dogs. It's that they can't confidently choose the right ones.

And that's why we started furthread.